FITCHELLA IS COMING
Fitchella! Your Fitness Festival is here!
This year, Fitchella give to a musical festival a fitness-centric turn, brought to you by Motley Crew, a CrossFit affiliate led by owner Tyron Hatch. With a decade of experience in the industry, Motley Crew promises to deliver an unforgettable experience.
In an era where competitions often struggle to attract large audiences, the concept of a hybrid event proves to be an ideal solution. FITCHELLA aims to captivate individuals from all walks of life, enticing them with both thrilling competition and an enticing social atmosphere. Attendees may even find themselves transitioning from casual party-goers to dedicated CrossFit enthusiasts.
Shifting the focus away from the athletes themselves, FITCHELLA will create a captivating atmosphere that appeals to a broader audience. By doing so, the event aims to provide an engaging and inclusive experience for everyone in attendance.
This innovative concept presents a unique opportunity to provide a platform for a relatively new sport that may otherwise struggle to gain widespread recognition. Undoubtedly, organizing an inaugural event of this magnitude poses a significant challenge.
The inaugural edition of this event will feature teams of three, carefully curated with workouts that promote inclusive competition among athletes of varying skill levels. To ensure an enthralling experience, the West Coast organizers will employ their technical expertise in devising a scoring system that enhances the dramatic elements, strategic decision-making, and overall storytelling aspect of the event.
Tyron Hatch, a distinguished L3 coaches, will assume responsibility for orchestrating a series of six engaging and challenging workouts for the participating athletes. These workouts will culminate in an exhilarating final event.
In a departure from the conventional qualification process, this year’s event will not require athletes to undergo a qualification process. Instead, a maximum of 100 teams will be admitted, potentially accommodating a staggering 300 athletes—an impressive turnout for a debut edition.
In order to ensure the smooth operation of the event, the presence of a dedicated and supportive staff is imperative. Judges and volunteers are warmly encouraged to join and contribute their expertise towards the success of this endeavor.
Furthermore, Rebel Elite Fitness, a prominent equipment company in the South African fitness community, has enthusiastically stepped in like some others:
- Reebok
- Bootlegger will be the official coffee partner
- ARC (Athletic Recovery Centre) will be handling the recovery offering (Hyperice, Normatech boots, ice baths, massage)
The very concept holds great promise and possesses the potential to evolve into a prominent continental event, aligning with the goals of the organizers. However, the inaugural edition presents a considerable challenge. Gaining the trust of the public is no trivial matter.
« Getting people to believe in a first event is the hard part. People are always wary of something new. The goal is to have everyone have an incredible experience so the event sells out immediately next year. »
Tyron HATCH
I call the fitness community of South Africa to place their faith in this endeavor by registering early and forming an opinion based on the event itself. The sport in question thrives on the support of its devoted enthusiasts. In our ecosystem, marketing relies heavily on the power of contagious behavior and who know, maybe some will come for the festival part only and leave as Fitness junkies. Show up and enjoy the party!
